This series of print ads were created for Campkin’s RV Center, northeast of Toronto, Ontario.

The springboard for the ad design was the font used in the Campkin’s logo. The retro look was perfect for the target they were trying to reach – young families who reminisce about the summers spent camping with their parents.

Using a format similar to that of old catalogue layouts worked well to highlight each RV, as well as keep the ads clean, easy to follow and welcoming.

The client received an overwhelming positive response for the new look, and RV sales have dramatically increased.