The Hospitals of Regina Foundation is a non-profit organization raising funds for hospitals in Regina, Saskatchewan.

One of their newest initiatives is to raise funds for a new maternity ward at the Regina General Hospital.

The client wanted a look that would be appealing to all areas of the public.

The design was created using pastel colors, being careful not to focus on pink or blue.

The look was carried though all campaign elements including a poster, brochure and stationary as shown here.