The CFL requested a series of ads to highlight their main football events/
weekends throughout the season and the rivalries behind them.
AD 1. Promotes the Labour Day Classic.
AD 4. Without the fans, football would just be a bunch of hunky guys running around chasing a ball and occasionally tackling one another. The final ad of the season was to thank all the fans for being fans.
All ads ran in newspapers across Canada.
AD 3. One of the highlights to winning the Grey Cup is receiving the ring. This ad ran the week before Grey Cup to promote the two teams fighting for the championship.
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AD 1. Promotes the Labour Day Classic.
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